Fifty questions, answered honestly.

What is BURS in one sentence?

BURS is an AI wardrobe stylist that recommends outfits from clothes you already own — reading weather, calendar, and the trip — and never asks you to shop.

Who built BURS, and where?

An independent team in Stockholm. The product launched in 2026. We are not part of a larger fashion or retail group.

What's the company behind the app?

BURS is the company. We are independent and self-funded at this stage. We have no advertising revenue and no plans to introduce any.

Where does the name come from?

BURS is short and unattached to fashion vocabulary on purpose. The product is the meaning, not the name.

How does the wardrobe scan work?

You point a phone camera at your clothes. Computer vision catalogues every piece — colour, fabric, silhouette, formality — in under ten minutes. No manual tagging, no spreadsheets, no questionnaire.

What information does BURS use to pick an outfit?

Four inputs: the weather where you are, today's calendar events, your location, and yesterday's outfit. From those, it picks one outfit from your wardrobe.

Why one outfit instead of twenty?

Because twenty is the problem, not the solution. A grid of options moves the cost of choosing onto the user. One confident recommendation moves it onto the model.

How does the chat work?

Natural language. 'Make this warmer.' 'Softer palette.' 'Something for a 7pm dinner.' The stylist refines using pieces you already own — never proposing something you'd have to buy.

What does the week planner do?

Sync your calendar and BURS drafts an outfit for every event. Monday's pitch, Thursday's dinner, Saturday's off-site. You can swap any piece with one tap.

What does the travel capsule builder do?

Tell BURS where you're going and for how long. It builds a minimum-viable capsule — typically 10–14 pieces for a 3–5 day trip — from your existing wardrobe. Every outfit is pre-imagined.

How fast is 'opening the app to a ready outfit'?

The product target is under five seconds, median. Most days it's quicker.

Do you sell user data?

No. BURS is a paid app. We make money from subscriptions. We do not sell user data and have no plans to start.

Do you train public models on user wardrobe images?

No. Improvements to internal models happen on opt-in, anonymised data only — never on identifiable user images.

Where are wardrobe photos stored?

Privately, in your account. Visible only to you. Never shared with third parties or other BURS users.

Can I delete my data?

Yes. Every piece and every photo can be deleted from inside the app at any time. Account deletion removes everything from our systems within 30 days.

Do you allow third-party SDKs to read my wardrobe?

No. Third-party SDKs do not have access to wardrobe data.

Are you GDPR-compliant?

Yes. As a Sweden-based company serving the EU, GDPR compliance is foundational, not optional.

How much does BURS cost?

BURS Premium is 119 kr/month or 899 kr/year in Sweden, and €10.99/month or €89.99/year in the rest of the EU. There is no free tier.

Is there a free trial?

Not as of v1. We may add a 7-day trial — if we do, it'll be a single trial per Apple/Google account, not a perpetual freemium tier.

Why no free tier?

Free tiers in fashion apps are usually subsidised by ads or data sale. Both are things BURS will never do, so a free tier doesn't pencil out. The yearly subscription is structured to be the obviously-better deal.

Is the annual price really cheaper?

Yes. The Sweden annual saves ~37% versus paying month-by-month. The EU annual saves ~32%.

Can I cancel?

Anytime. From inside the app, or from the App Store / Google Play. Cancellation takes effect at the end of the current period.

Are taxes included?

Prices shown are inclusive of VAT for both Sweden and the rest of the EU.

How does the travel capsule decide what to pack?

Trip length, destination weather, planned events from your calendar, and the formality range you signal. The output is a packing list of 10–14 pieces with every outfit already imagined.

What if I change my plans mid-trip?

Re-open the planner. The capsule re-resolves around the new days. The pieces don't change; the outfit assignments do.

Can the week planner handle dress codes?

Yes — formal/business/business-casual/casual, plus user-defined slots like 'gym' or 'studio'. You teach it your codes once.

Can I plan further than a week?

Yes. The default view is one week; you can extend up to four.

Is BURS a shopping app?

No. BURS is the opposite of a shopping app. It only recommends pieces you already own and never pushes you toward retail.

Will BURS suggest I buy something?

No. There is no shopping surface in the app.

Is BURS a feed?

No. BURS opens with one outfit. There is no scrollable grid of inspiration.

Is BURS a Whering / Cladwell / Save Your Wardrobe alternative?

BURS occupies the same shelf — apps that work with what you already own — but the design is different. Where those apps surface options, BURS surfaces a single recommendation. Where they tag, BURS scans.

Will BURS work for a tiny wardrobe?

Yes. A wardrobe of 30 pieces produces excellent recommendations. The capsule mode actually shines on smaller wardrobes.

Will BURS work for a very large wardrobe?

Yes — and is arguably more useful there. The unworn 80% is biggest in the largest wardrobes.

What's the press contact?

hello@burs.me.

Where can I get screenshots and the wordmark?

/press has the basics. Email for full vector and high-resolution packs — we ship within 24 hours.

Are interviews available?

Yes. Email hello@burs.me with your timeline and we'll find a slot.